Travel in 2025 is all about chasing new experiences. TripAdvisor’s latest list of Trending Destinations shows that people aren’t just sticking to the usual vacation spots—they’re looking for cities with personality, great food, and stories to tell.

This year, Kuala Lumpur has climbed to the #2 spot worldwide, right behind Osaka. The Malaysian capital is finally getting the recognition it deserves, thanks to its mix of street food, soaring skyscrapers, and cultural energy. It’s a place where you can sip kopi at a corner cafe, wander through buzzing night markets, and end the night on a rooftop with the Petronas Twin Towers glowing in the distance.

Image by netograph .capture

Other cities making the cut include Buenos Aires, Lima, Medellin, Seoul, and Casablanca, where everyday life feels like part of the adventure. Add long-time favourite Top Destinations like London, Bali, and Dubai, and 2025 is shaping up to be a year where travel feels both fresh and inspiring. The full list of TripAdvisor’s Travelers’ Choice Awards Best of the Best Destinations can be found here.

Here’s how the rest of the world looks on TripAdvisor’s 2025 travel radar:

Trending Destinations – Worldwide (Top 10)

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  1. Osaka, Japan
  2. Kuala Lumpur, Malaysia
  3. Buenos Aires, Argentina
  4. Manama, Bahrain
  5. Lima, Peru
  6. Medellin, Colombia
  7. Auckland, New Zealand
  8. Kyoto, Japan
  9. Seoul, South Korea
  10. Casablanca, Morocco

Top Destinations – Worldwide (Top 10)

Image by Dario
  1. London, U.K.
  2. Bali, Indonesia
  3. Dubai, U.A.E.
  4. Sicily, Italy
  5. Paris, France
  6. Rome, Italy
  7. Hanoi, Vietnam
  8. Marrakech, Morocco
  9. Crete, Greece
  10. Bangkok, Thailand
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