Once upon a time, airline safety videos used to be dull or you’d just need to painfully crane your neck at the air steward/stewardess to watch their demo. Even now, most in-flight safety videos’ primary purpose is to convey vital safety information and they’re not hard to ignore. But more recently, airlines have gone all out on these videos, realising that it is a terrific opportunity to convey their brand to a captive audience while still schooling you on in-flight safety.
Well, prepare yourself for a sweet-sounding journey with a new in-flight safety video by Malaysia Airlines, which is in fact, a musical!
Featuring a star-studded cast of local talents singing and dancing to an exhilarating musical number, the recently released video titled Satu Dua Tiga, Jom! is a directorial debut by Tiara Jacquelina.
Malaysia Airlines first approached Tiara last year when travel restrictions were still in place. She co-directed the video with Yusry Abdul Halim (of KRU fame) and co-wrote and produced the six-minute tune that’s a mash-up of songs fro various genres with Sabahan singer-songwriter Mia Palencia.
If you can recognise the faces in the video, you’re not imagining things. The list of cameos includes Malaysia’s first astrophysicist Emeritus Prof Tan Sri Dr Mazlan Othman, gymnastics champ Farah Ann Abdul Hadi, Miss Universe Malaysia 2020 Francisca Luhong James, Mercy Malaysia Founder Tan Sri Dr Jemilah Mahmood, rapper Arabyrd, dancer Maple Loo, content creator Azman Naim, and actors Sangeeta Krishnasamy, Brian Chan, Joanna Bessey, Lisa Surihani, and Ida Mariana.
This bopping new beat that’s the Malaysia Airlines upgraded in-flight video is in keeping with the airline’s new method of enhancing the customer travel experience since global borders have reopened.
A condensed version of the airline’s new safety movie will be available to passengers beginning in August on Malaysia Airlines flights.