To celebrate the joy of life, 1664 Blanc, France’s No 1 premium wheat beer, aims to elevate unique times enjoyed together over great food and drinks, enriched by laughter. Back in popular demand, the Bon Appétit-lah campaign is now in full swing and takes you on a gourmet trip through French-Malaysian fusion meals at participating restaurants and bars around the country.
French food, the Malaysian way
Whether you’re in Kuala Lumpur (KL), Melaka, Pahang, Penang, Johor, or even Perak, it’s now easier than ever to enjoy a great lunch with friends and family while sipping on a chilled bottle of 1664 Blanc or 1664 Rosé.
Each participating restaurant has produced its own unique Bon Appétit-lah creations, combining the best of French and Malaysian food into one spectacular culinary experience. In KL and Selangor, head over to Elizabeth Restaurant & Bar where you can devour a French-style pasta with bites of crispy siew yoke (roast pork) as you imbibe. For our friends up north in Penang, Bonjour Eatery serves classics with a twist — think grilled salmon with wasabi hollandaise.
More to enjoy
Until the end of June, two lucky winners will be able to enjoy a three-day, two-night staycation at The RuMa Hotel and Residences for the ultimate indulgence. Delectable treats will be served during the stay, as well as a spa package, Hi-Tea, and cocktail sessions with 1664 Blanc and 1664 Rosé.
To be eligible for the Grand Prize, customers must purchase RM30 worth of 1664 Blanc or 1664 Rosé in a single receipt from a participating retailer. Purchase any 1664 Blanc tower at your favourite bar or pub to double your chances of winning.
Other rewards include a limited edition 1664 Blanc fridge and an exclusive gift set featuring 1664 Blanc, 1664 Rosé beer, and the famous 1664 Blanc glass. super cool!