Unless you too make a living from jetting about, you must be wondering how those working in the travel industry are coping with the COVID-19 pandemic and what they’ve been up to. Well, here’s one perspective.
For the penultimate session of Hello Zafigo Season 2, we had our largest-ever panel of three key opinion leaders on the topic: ‘Have Followers, Will Travel: Influencer Tourism’. In a 75-minute session, marketing consultant and digital media strategist Thuymi Do of Adventure Faktory, visual storyteller and travel documentary writer Pashmina Binwani of The Gone Goat, and video producer and emcee Mynn Lee of She Walks The World joined Zafigo founder Marina Mahathir for an intimate conversation on the ins and outs of being a travel influencer – especially with COVID-19 on the cards.
Regarded as ‘real’ people with honest opinions, reviews, and travel tips, travel influencers are becoming more and more important to the travel scene. Like digital-age brand ambassadors, travel influencers can help steer their followers’ holiday choices based on their content, and brands have been acknowledging this. However, this year, the pandemic has drastically changed what travel entails for all of us, and even more so for anyone who survives by exploring the world.
So, we asked these three well-travelled women the burning questions: How has the pandemic changed your views on travel? How will travel change in the coming years? Especially because, for them, travelling is more than just the experience – the ability to share their adventures is equally important.
Of course, other pertinent questions included where they draw the line between sharing and oversharing. What’s the difference between a travel journalist and travel influencer? What’s their take on travel influencers having a bad rep for being ‘entitled’? Is it possible to keep content current while still being ‘in the moment’?
Find out all this and more by watching the recap video below: