The fashion world is set to be captivated once again as BOSS unveils its much-anticipated Spring/Summer 2024 collection. This year, the brand has chosen an idyllic venue to celebrate the launch: BOSS House Bali.
Since April 17, this exclusive event has opened its doors to a select group of HUGO BOSS EXPERIENCE members, VIP customers, media, and key tastemakers from the Asia-Pacific region. It promises an unforgettable experience that seamlessly blends fashion, architecture, and lifestyle.
A luxurious haven
BOSS House Bali is no ordinary venue. This stunning villa, designed by the acclaimed architect Alexis Dornier, is an architectural marvel that harmonises traditional Balinese elements with contemporary design aesthetics.
This six-bedroom villa offers a one-of-a-kind escape for guests looking to indulge in luxury and relaxation. The centrepiece of the villa is a turquoise pool, complete with a water slide that spirals skyward, connecting the pool to the upper floor.
The BOSS lifestyle: Fashion meets luxury
Visitors are welcomed with a lavish display of BOSS The Collection Parfum on a side table, allowing them to savour BOSS scents as they arrive and leave. BOSS House Bali’s very own resident French bulldog will be present to greet guests, charmingly dressed in BOSS dog accessories, guaranteeing a delightful start to every stay. Various carefully chosen items from the Spring/Summer 2024 collection are available for guests to view within each of the six special rooms.
BOSS House Bali promises to be a place where visitors can relax, rejuvenate, and appreciate the essence of modern luxury; this includes everything from signature bedding to must-have eyewear. The subtle scents of Geranium, Rose, and Saffiano enhance various activities such as yoga, spa treatments, and bespoke dining experiences. Each note pays respect to the evocative perfumes of BOSS The Collection.
Celebrating a legacy of excellence
Special access for invited visitors only is available from April 17 to June 15. Room reservations are accepted from June 16 through August 31. Visit the hugoboss.com webpage exclusively for BOSS House Bali to discover more, browse unique merchandise, schedule stays, and enter an online contest.
Those who cannot participate in person can experience the BOSS House Bali Virtual Experience on their website.
