Following the success of last year’s Southeast Asian Edition held in Bangkok, Thailand, the ASICS META : Time : Trials comes back with a bang this year at Persiaran Flora, Cyberjaya, Malaysia. Sold out to 3,000 runners from all across the Southeast Asian region, this year’s road race was bound to be an inspiring affair for the running community.
Grounds for triumph and resilience
Geared with ASICS’ guiding philosophy of ‘a sound mind in a sound body’, participants were ready with the spirit to triumph towards the finish line and beyond.
Mr. Yogesh Gandhi, Managing Director of ASICS Asia, said, “We are thrilled by the tremendous enthusiasm and participation in the META : Time : Trials in Malaysia, which has proven to be truly inspiring. This event has not only united a diverse community of runners but has also encapsulated the essence of determination and the relentless pursuit of greatness. We are excited to see this event become a cornerstone in Malaysia’s running culture, embodying the ASICS principle that keeping a sound mind and sound body leads to triumph, and we eagerly anticipate its expansion to other countries, fostering a global community bound by the shared spirit of achievement.”
Pushing personal limits
The race featured an elite category by invitation only, opening up the Men’s and Women’s Invitational categories, consisting of runners with incredible speeds looking to top their Personal Bests (PBs). This group donned ASICS’ own cutting-edge METASPEED™ EDGE+ and METASPEED™ SKY+ shoes during the run.
United in their personal victories, the Men’s and Women’s Invitational categories saw remarkable wins and testimonies of resilience.
The art of speed
Epitomising the pursuit for the art of running are the METASPEED™ EDGE+ and METASPEED™ SKY+ shoes. While the METASPEED™ EDGE+ redefines speed for cadence-style runners, the METASPEED™ SKY+ takes stride-style runners to new heights. The innovation that ASICS brings with these footwear gives athletes a step up in their pursuit of speed and victory at events like the ASICS META : Time : Trials Malaysia Edition.
A preview of the upcoming NOVABLAST™ 4 shoe was also available for try-on, with ASICS personnel guiding runners who were intrigued by this bouncy trainer. It’s no secret that this trainer is one of ASICS’ most popular running shoes, with the help of their FF BLAST™ PLUS ECO technology giving the shoe its trampoline effect and springy feel.
Winning beyond the finish line
Victorious runners took home cash prizes, top-notch ASICS gear, state-of-the-art Garmin products, and chic Oakley eyewear. The ASICS META : Time : Trials Malaysia was not only a success but a testament to the brand’s commitment to innovation in running and being the pioneer in providing athletes the stage to push their limits and grow their inner strengths.