If you’ve ever dreamt of strolling down the charming streets of Paris, sipping on a hot chocolate, and soaking in the artistic vibes, there’s exciting news on the horizon. The LEGO Group is bringing a slice of Paris to Malaysia with the unveiling of Malaysia’s first LEGO Parisian Café and Art Gallery experience.
Bonjour, Malaysia!
Experience Paris in Malaysia at the exclusive Parisian-themed pop-up at Urban Node Atrium, Ground Floor (MRT Plaza Entrance), The Exchange TRX, from 31 July to 25 August 2024.
Designed for travel-loving adults, this campaign transports shoppers through LEGO-adorned Parisian streets. Enjoy the charm of alfresco dining, a LEGO Eiffel Tower, pretty flower carts, and an art gallery showcasing LEGO artwork that captures the essence of Paris.
Visitors can also collect a special LEGO Passport by signing up for a free Box of Bricks membership, redeeming a limited-edition passport and Notre-Dame stamp, typically found at select locations like LEGOLAND Malaysia and LEGO Certified Stores worldwide.
Find Paris-themed LEGO masterpieces
This campaign spotlights two of LEGO’s latest sets celebrating Paris’ iconic landmarks: the 31213 LEGO Art Mona Lisa and 21061 LEGO Architecture Notre-Dame de Paris. These sets blend the joy of building with the allure of travel, perfect for experiencing the romance of Paris.
Explore additional romantic and nostalgic sets like the 10334 LEGO Icons Retro Radio, 21345 LEGO Polaroid Camera, 10328 LEGO Icons Bouquet of Roses, 10307 LEGO Eiffel Tower, and 21349 LEGO Ideas Tuxedo Cat.
Pre-order the LEGO Art Mona Lisa at the Let’s Go Paris event at The Exchange TRX and select LEGO-certified stores.
Explore a Parisian-themed LEGO wonderland
Step into a chic Parisian-themed wonderland at The Exchange TRX, where the iconic LEGO Eiffel Tower comes to life on a giant LED screen. Here are some interactive zones to explore:
- Eiffel Tower Speed Build Challenge: Test your building skills by constructing an Eiffel Tower with LEGO bricks in 60 seconds to win a LEGO Voucher (T&Cs apply).
- Travel Posting Photo Contest: Capture your best travel poses at our LEGO photo booths. Upload three photos on social media with the hashtags #LEGOMY and #LETSGOPARISMY, and stand a chance to win a LEGO playset.
- Instagram Hashtag Printing Booth: Snap a picture at the photo booth, post it with the hashtags #LEGOMY and #LETSGOPARISMY, and collect a customisable printout from the print station.
Post your photos from the event on social media to redeem exclusive weekly changing luggage stickers from the redemption counter. Collect stickers featuring a LEGO Tuxedo Cat, Parisian skyline, and LEGO Bouquet of Roses, available on a first-come, first-served basis.
Win a trip to Paris!
In collaboration with Klook, Asia’s leading platform for travel experiences, LEGO enthusiasts can win a round-trip to Paris. From 26 July to 25 August 2024, purchase selected LEGO sets to enter the draw. Sets include:
- 31213 LEGO Art Mona Lisa
- 21061 LEGO Architecture Notre-Dame de Paris
- 21345 LEGO Polaroid Camera
- 10334 LEGO Icons Retro Radio
- 10307 LEGO Eiffel Tower
- 10328 LEGO Icons Bouquet of Roses
- 21349 LEGO Ideas Tuxedo Cat
To enter, register your purchase on the campaign page on Klook’s website or scan the QR code at LEGO stores or the event. Share your favourite Paris activities for a chance to win.
The Parisian-themed pop up by LEGO will be at Urban Node Atrium, Ground Floor (MRT Plaza Entrance), The Exchange TRX from 31 July to 25 August 2024.
