The holiday season has arrived, and The Curve is set to dazzle with its enchanting ‘Gift of Joy’ Christmas Campaign from 30 November 2024 to 1 January 2025. This year, the celebration is extra special as it marks the Curve’s 20th Anniversary, a heartfelt milestone celebrating two decades of cherished memories, community bonds, and growth.
What shoppers can expect
The mall’s Centre Court will transform into a magical Christmas wonderland, featuring a towering display of vibrant presents surrounded by sparkling lights and playful decorations. Every corner captures the season’s joy, offering the perfect backdrop for families, friends, and visitors to create unforgettable festive memories.
Guests can also look forward to the whimsical “Jingle Snow” experience that brings a winter wonderland to life with snowfall sessions at the Western Courtyard to vibrant weekend performances featuring soulful carollers, angelic choirs, and a grand marching band; there’s something for everyone. On select weekends in December and Christmas Day, visitors can enjoy a magical 15-minute snowfall.
Fun activities for all ages
Families can delight in the Kids Craft Corner, where little ones can decorate cookies, craft ornaments, and enjoy festive storytelling. For a touch of nostalgia, the Curve’s ‘Then & Now’ social media contest invites visitors to recreate cherished moments, while the Grand Lucky Draw on 14 December offers prizes like a Honda WR-V, a London travel package, and a Sony 65-inch Smart TV and consolation prizes which include luxurious sofa and dining set by Maju Home, a Sony PlayStation 5, BHP petrol vouchers and more.
Adding a heartwarming touch, the Curve’s CSR initiative, Spread Joy, Share Love, embraces the true spirit of giving. Partnering with Rumah Hope, the mall will host a special celebration for children in need and has set up a Food & Gift Bank Station for shoppers to contribute essentials and gifts on 19 December.
Visitors can also take part in meaningful holiday traditions by penning heartfelt messages at the interactive installations or engaging with the ‘Good Deeds Board’ while shoppers spending RM350 or more at the Curve can redeem mystery prizes from the Giant Advent Calendar, featuring festive gifts, cash vouchers, and daily surprises.
