It may be 2018, but the Confucian teachings of filial piety remain strong in Asian family values, as a new travel survey reveals. Generally, Asian families go on twice the amount of family holidays compared to Western travellers. On top of that, they often bring their grandparents along with them.
The Family Travel Trends 2018 by Agoda shed insight into the way families from different countries across Asia, the United Kingdom (UK), United States of America (USA), and Australia travel in an online survey that involved 10,784 respondents.
A remarkable 77 per cent of travellers from Thailand and 62 per cent from the Philippines claimed to have taken five or more family breaks in the past year.
Conversely, only 7 per cent of British travellers took more than five family trips. The Brits are most likely (at 34 per cent) to take only one family vacation a year.
When it comes to multi-generational family trips, the survey found that the Thais (66 per cent) and Indonesians (54 per cent) were most likely to have included grandparents in their holiday plans.
Travellers from the UK and Australia are the least likely to have done so, with only 13 per cent and 20 per cent of travellers embarking on them respectively.
As it turns out, on these family trips, travellers surveyed globally said they look forward to quality family time (68 per cent) the most. Relaxation and trying new things were their secondary and tertiary priority.
On the other hand, British and Singaporeans are the most adventurous on family trips. They look forward to exploring new cultures as a family travel experience the most.
“The family travel segment is growing rapidly and the needs of this group of travellers are unique and diverse,” said John Brown, CEO of Agoda.
Here are some quick facts from Agoda’s Family Travel Trends 2018 survey:
Australia
– 71 per cent of Aussie travelers have traveled with their core family (parents and children) in the past year, 8 per cent with extended family, and 20 per cent with grandparents and/or grandchildren.
– On average, Aussie travellers went on two family trips in the past year.
China
– 6r cent of Chinese travellers have travelled with their core family in the past year, 9 per cent with extended family, and 30 per cent with grandparents and/or grandchildren.
– On average, Chinese travellers went on three family trips in the past year.
Indonesia
– 81 pent of Indonesian travellers have travelled with their core family in the past year, 31 per cent with extended family, and 54 per cent with grandparents and/or grandchildren.
– On average, Indonesian travelers went on five family trips in the past year.
Malaysia
– 74 per cent of Malaysian travellers have travelled with their core family in the past year, 37 per cent with grandparents and/or grandchildren, and 19 per cent with extended family.
– On average, Malaysians went on four family trips in the last year.
Philippines
– 75 per cent of Filipino travellers have travelled with their core family in the past year, 37 per cent with their extended family, and 53 per cent with their grandparents and/or grandchildren.
– On average, Filipinos went on seven family trips in the past year.
Singapore
– 65 per cent of Singaporean travellers have travelled with their core family in the past year, 12 per cent with their extended family, and 20 per cent with their grandparents and/or grandchildren.
– On average, Singaporeans went on three family trips in the past year.
Thailand
– 86 per cent of Thai travellers have travelled with their core family in the past year, 66 per cent with their grandparents and/or grandchildren, and 33 per cent with their extended family.
– On average, Thai travellers went on eight family trips in the past year.
UK
– 70 per cent of British travellers have travelled with their core family in the past year, 5 per cent with extended family, and 13 per cent with grandparents and/or grandchildren.
– On average, British travellers went on two family trips in the past year.
USA
– 65 per cent of American travellers have travelled with their core family in the past year, 11 per cent with their extended family, and 23 per cent with their grandparents and/or grandchildren.
– On average, American travellers went on three family trips in the past year.
Vietnam
– 62 per cent of Vietnamese have travelled with their core family in the past year, 20 per cent with extended family, and 37 per cent with grandparents and/or grandchildren.
– On average, Vietnamese travellers went on four family trips in the past year.
