Swedish fashion brand, Monki is a purpose-driven company that believes in sisterhood and the power of community. The brand’s latest campaign, ‘Seven Sisters Salute Sisterhood‘, is a celebration of female empowerment, creativity, and sisterhood that aims to support the local art scene and provide a safe space for female artists to explore their talents.
As part of this campaign, Monki is opening a new concept store in Pavilion Kuala Lumpur on Saturday, 3 December. For the first time in Southeast Asia, Monki has teamed up with seven Malaysian female artists to design artworks that symbolise their individual meaning of ‘Salute Sisterhood’, and they will be unveiled on opening day.
The very talented artists presenting the seven sisters saluting sisterhood are Dianne Tahir, Florence Khoo, Nurul Atika, Sarah Reza, Shari Jaffri, Sharina Shahrin, and Shonana Nair.
On opening day, customers will step into Monki’s unique store concept of ‘Dream Weavery’ – a world of openness and warmth. From floor to ceiling, the new store will weave soft yet impactful colours throughout, enhanced with a Monki chandelier, wavy accessory stands, and a minimalistic entrance.
Through collaboration between the brand and the local creative community, customers will also be greeted by a wonderfully colourful and eye-catching in-store installation, created by Nawwar Shukiah Ali.
Monki will also give gift cards to the first 100 customers who arrive at the store, as well as goodie bags and opening day discounts to celebrate the store opening further. And every customer who makes a purchase will receive poster-sized versions of the ‘Salute Sisterhood’ artworks, soaps from Buih Co., candles from Self Supply, and beaded bracelets from Bead Classic as gifts with purchase. These gifts have been carefully selected to support women-led, local and independent businesses who lovely create their products.
Head down to the store opening to support the brand’s heartfelt campaign and enjoy some shopping while you’re there. Monki will welcome customers from 11am on Saturday 3 December and continue festivities until 10pm.