Raya shopping season is upon us again. Let’s be real – the struggle to find that perfect baju raya that won’t break the bank but still serves major looks is getting more challenging each year. This year’s trend, however, shows a shift towards versatile pieces that can be worn beyond Raya 2025, with brands focusing on modern interpretations of traditional wear while maintaining cultural authenticity. Whether you’re team last-minute shopping or already planning your Hari Raya OOTD, we’ve got you covered with these Malaysian brands.
1. NH by Nurita Harith
A powerhouse in Malaysian luxury fashion, Nurita Harith has redefined modern traditional wear with her signature ethereal and romantic aesthetic. Known for their dreamy silhouettes, intricate draping, and sophisticated colour palettes that speak to the modern woman, each piece makes a statement. Masterful craftsmanship is also evident in attention to minor details, from hand-sewn embellishments to custom-developed fabrics. While her designs come with a steep price tag, they’re considered investment pieces that transcend seasonal trends.
Address: 31, Jln Telawi 3, Bangsar, 59100 Kuala Lumpur
2. Alia B by Alia Bastamam
When it comes to elevated minimalism with a touch of luxury, Alia Bastamam stands in a league of her own. Her Raya collections for Alia B. perfectly balance traditional elements with contemporary sophistication, featuring clean lines and unexpected details that make each piece uniquely special. The brand’s strength lies in its ability to create timeless pieces that feel both modern and classic, using premium materials and expert tailoring. In Alia B, Alia Bastamam offers more accessible price points while maintaining the brand’s signature refined aesthetic.
Address: 14, Jalan Chempenai, Bukit Damansara, 50490 Kuala Lumpur
3. Afiq M
An established star in the local fashion scene, Afiq M has, over time, gained recognition for his bold approach to traditional wear. His designs feature unexpected structural elements and modern interpretations of classic silhouettes that appeal to fashion-forward individuals. The brand excels in creating statement pieces that combine traditional craftsmanship with contemporary design elements, often incorporating innovative materials and techniques. The brand’s collections usually include both ready-to-wear and made-to-measure options.
Address: 25-2 Jalan LGSB 1/2 Pusat Komersial LGSB, Off Jalan Hospital, Sungai Buloh 47000, Selangor (By appointment only)
4. Syomirizwa Gupta
For the fashion-forward crowd who want their Raya outfit to make a statement (and possibly end up on street-style Instagram), Syomirizwa Gupta is the answer. Their experimental takes on traditional silhouettes and bold colour choices are perfect for those who dare to be different. Each piece feels like wearable art, with unexpected details and architectural influences.
Address: 282, Lorong Maarof, Bangsar, 59000 Kuala Lumpur
5. Variante
The new kid on the block that’s making waves for all the right reasons. Variante has captured the hearts of young Malaysians with its affordable yet stylish takes on modern kurung and baju kurung. Their pieces are perfect for those who want something contemporary without abandoning traditional elements. The brand’s strength lies in its understanding of what young Malaysians actually want to wear – comfortable, Instagram-worthy, and budget-friendly pieces that don’t compromise style.
Address: Multiple locations
6. Innai Red
If what you’re looking for this festive season is a balance of sophistication and modern charm, Innai Red delivers. Their collections are known for their feminine touches and attention to detail without going overboard. What sets them apart is their focus on creating pieces that work just as well for Raya as they do for other special occasions. Their use of quality materials and expert craftsmanship justifies the higher price point, and their pieces often become wardrobe staples.
Address: C-0-10, Plaza Damas, Jalan Sri Hartamas 1, Sri Hartamas, Kuala Lumpur
7. Khoon Hooi
For those who treat their Raya outfits as investment pieces and aren’t afraid to splurge, Khoon Hooi offers luxury ready-to-wear that turns heads. Their modern interpretation of traditional wear features exceptional tailoring, premium materials, and designs that could easily walk down international runways. While definitely on the higher end of the price spectrum, their pieces are designed to last and often become cherished parts of their owners’ wardrobes.
Address: C-03, 29 Jalan Riong, Bangsar, 59100 Kuala Lumpur
8. Bayu Somerset
Bayu Somerset has carved out a unique niche in the Malaysian fashion landscape by merging traditional craftsmanship with contemporary design. Their collections celebrate local artisanal techniques while incorporating modern sensibilities, resulting in pieces that feel authentic and current and are chic and affordable.
Address: Multiple locations
