Scoot taps into Malaysia’s food-loving culture with a campaign inspiring travellers to explore global destinations through flavour-driven journeys. (Image by Vivu Vietnam)
Malaysians do not just love food. We chase it, celebrate it, and plan our weekends and holidays around it. Scoot knows this well, and its latest push leans straight into our national instinct. ‘Scoot Beyond Borders, Turning Flavours into Journeys’ builds on a simple truth: when Malaysians travel, food often leads the way. The campaign champions that mindset by spotlighting destinations where the plate is as important as the postcard.
Riynn Lee turns her Phu Quoc food trail into art
To make the idea feel real, Scoot teamed up with illustrator Riynn Lee (@mashpatooties), whose playful digital art captures the joy of chasing good food across borders. Her work draws from her own trip to Phu Quoc, Vietnam, one of Scoot’s newest destinations. There, she slurped seafood so fresh it barely needed seasoning, and wandered through markets packed with herbs, fish sauce, and tropical produce.
Phu Quoc: A seafood haven made for curious eaters
Known for its beaches and its legendary fish sauce, Phu Quoc sits high on the list for seafood lovers. Markets brim with squid, crab, and shellfish pulled straight from the water. It’s the kind of place where even a simple grilled fish becomes a travel memory worth keeping.
And if Phu Quoc whets your appetite, Scoot’s network offers plenty more destinations where the food is worth the airfare.
Hangzhou’s comfort cooking calls to the slow food lover
If you want something gentler, Hangzhou offers a slower pace built around delicate flavours. Dongpo pork, West Lake vinegar fish, and fresh Dragon Well Tea show off a style of cooking that focuses on balance and clean taste.
Tokyo rewards anyone willing to follow their cravings
For punchier flavours, Tokyo stands out. The city runs on options, from ramen shops with queues around the block to sleek omakase counters and konbini treats that somehow taste better than they should. Every corner offers something worth trying.
Vienna proves dessert can be a destination
For travellers who chase sugar more than spice, Vienna is a sweet escape. Grand cafes, layered cakes, and crisp schnitzels serve comfort in every form. It is a city where even a mid-afternoon coffee feels like a ritual.
A campaign built on taste, storytelling, and adventure
Over the next month, Riynn will keep sharing her travels through social posts and interactive stickers on Instagram and WhatsApp. Her eye for detail and her love of food tie the campaign together.
For Malaysians who see food as both comfort and adventure, the airline is serving a tempting invitation.
