Singapore, often called the ‘Lion City’, is a vibrant tapestry of cultures, a culinary paradise, a shopper’s haven, and a futuristic urban wonderland. Its allure is undeniable, and the Singapore Tourism Board (STB) has recently unveiled its latest global campaign, ‘Made in Singapore’, to inspire travellers worldwide to choose the country as their next destination.

The campaign gives the destination brand, Passion Made Possible a new twist. The focus will be on uniquely Singaporean experiences, ranging from well-known landmarks to undiscovered treasures, and how commonplace events may be transformed into remarkable adventures in Singapore.

The ‘Made in Singapore’ campaign

The campaign takes a bolder and more whimsical approach to portray the spirit of ‘Made in Singapore’, where a variation on the familiar creates a holiday filled with surprise. Travellers can experience everything from a vibrant ‘air show’ at the brand-new Mandai Bird Paradise to working up a sweat while dining at Lau Pa Sat hawker centre and taking a forest bath in the unexpected Jewel Changi Airport’s Rain Vortex.

A culinary odyssey

One of Singapore’s most celebrated aspects is its diverse cuisine. From hawker centres serving mouthwatering street food to Michelin-starred restaurants offering culinary masterpieces, ‘Made in Singapore’ promises a gastronomic adventure like no other. Don’t miss out on iconic dishes like Hainanese chicken rice, laksa, and the city’s famous chilli crab.

Unique shopping experience

Retail therapy enthusiasts will find paradise in Singapore. Orchard Road, Marina Bay Sands, and Haji Lane offer a myriad of shopping experiences, from luxury brands to quirky boutiques. The city’s shopping scene ensures you leave with more than just memories.

Cultural kaleidoscope

Singapore is a melting pot of cultures, and you can explore this diversity in its vibrant neighbourhoods such as Chinatown, Little India, and Kampong Glam. Discover ancient temples, beautifully preserved shophouses, and lively markets while immersing yourself in the rich tapestry of traditions, festivals, and art.

So, the next time you’re planning a trip, consider Singapore your top choice and prepare to be captivated by a truly ‘Made in Singapore’ destination.

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