October is Breast Cancer Awareness month and this time GrabCar will be painting Kuala Lumpur pink along with five other cities in Southeast Asia – Manila, Bangkok, Hanoi, Jakarta and Singapore. The #GrabitBeatit campaign, GrabCar’s first regional campaign, is aimed at promoting breast health awareness and educating women on the importance of self-examination. You can help spread the word out by using the hashtag #GrabitBeatit on social media!
As part of this campaign, GrabCar has also teamed up with homegrown fashion brand Pestle & Mortar to produce limited edition t-shirts with the cheeky tagline “Love Boobs? So does cancer”. The t-shirts will be sold at RM30 each and all proceeds go to the Breast Cancer Welfare Association (BCWA) in Malaysia.
If you are in KL from 5th to 11th October, be sure to purchase a t-shirt via the MyTeksi app by following these steps:
1. Download the MyTeksi app on iOS, Android or Blackberry
2. Launch your app and register your credit/debit card
3. Key in your delivery address in the pick up and drop off fields
4. Select the #GrabitBeatit icon
5. Note your size in the “Notes to driver field” and tap “Book Now!”
*Only available in the Klang Valley while stocks last
If you miss out on the app promo, fret not because the t-shirts will still be available for the rest of the month on ZALORA and in Pestle & Mortar stores. The Pestle & Mortar store in Bangsar is definitely worth a visit!
So what are you waiting for? Grab your t-shirt today and join the likes of Datin Paduka Marina Mahathir, BFM’s Freda Liu, Kyoto Protocol’s Fuad Alhabshi, Capital FM’s Isabel Taye, Melinda Looi, Chef Nik Michael Imran, Jinny Boy, Grim Film’s Jared Lee, Patricia K., Lexie Rodriguez, Daphne Iking, Hitz.fm’s Arnold Loh, Christy Ng, WomenGirl’s Abby Latif and breast cancer survivor Sham Van Boonstra.
That’s not it. For those who have purchased our #GrabitBeat t-shirt, you can be in the running to win a pair of Christy Ng flats! All you have to do is post a picture of yourself wearing our campaign t-shirt on social media with the hashtags #GrabCar and #GrabitBeatit.
Contest Period: 12 Oct – 31 Oct 2015
Find out more about the campaign at bit.ly/grabitbeatit-my
Finally, GrabCar is also giving RM5 off breast cancer screening tests at 15 selected clinics in KL. For the list of clinics, contact information and to make appointments, visit bit.ly/gcbreast
This is an advertorial for MyTeksi, a Zafigo partner. Find out more about MyTeksi at www.grabtaxi.com/myteksi.
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